About Brandon

He's done your job. That's the whole difference.

Brandon didn't come up through consulting. He came up through the shop floor, the promotions with no training, the 100-hour weeks, and the burnout that follows. He knows what it costs — because he paid it.

20 years in. VP level. Then it broke.

Brandon Croud — performance and retention consultant
Brandon Croud

Brandon spent two decades working his way up in high-pressure operational environments — the kind where you're responsible for people, output, and results, and nobody tells you how to do the people part. He was promoted because he was good at the work. Like most managers, he was given no training for the job that came with it.

He reached VP level. He was running a team of 50-plus people. From the outside it looked like success. From the inside, he was the bottleneck, the firefighter, and the person holding everything together through sheer force of will. Then he burned out.

The burnout wasn't a weakness. It was information. It told him exactly where the systems had failed — and once he could see that clearly, he could fix it. He rebuilt the way the operation ran, rebuilt the way he led, and came out the other side with a very specific understanding of what actually causes the friction that owners and managers quietly carry.

20+

Years in operational leadership

VP

Level reached before the pivot

50+

People managed at peak

Detroit

Metro area focus

Why he does this now.

Brandon works with Detroit-area business owners and divisional heads who are living the version of that story he recognises. The turnover, the team that's stopped caring, the manager who was your best worker and is now drowning, the weight you carry home. He's not selling a framework he read about. He's applying what he learned the hard way — in your kind of business, at your kind of scale, with your kind of people.

Not a coach. Not a consultant in the traditional sense.

Brandon doesn't run workshops. He doesn't hand you a report and leave. He goes in, finds what's broken, and fixes it — embedded, alongside your people, until the problem is gone. The diagnostic tells you what's causing the friction. The rebuild removes it. You own the findings either way.

Book a call

A straight conversation. No sales agenda.

Tell me what's broken. I'll tell you if I can fix it.

Calendar coming soon

Brandon's live booking calendar will appear here. Pick a time that works and he'll be there — no prep needed on your side.

Email Brandon directly

BRANDON CROUD

Performance & Retention Consulting — Detroit Metro

[email protected]

© 2026 Brandon Croud. All rights reserved.