How it works

How Brandon works with you.

Brandon's work comes in three parts, and they run in order. You can take the first and stop. You can go the whole way. Each part stands on its own and earns the next, so there's no big contract to sign on day one and no leap of faith asked of you.

Maybe this is just what running a business is.

Brandon Croud — performance and retention consultant

You've more or less made your peace with it. The turnover, the drama, the people who don't care, the weight you carry home. Every other owner you talk to nods along like it's the weather. So you've filed it under the cost of doing business and stopped expecting anything different.

That belief is the most expensive thing you own. It isn't the truth, it's just the most common story, passed from owner to owner until it starts to sound like a law of nature. Plenty of businesses your size don't run on anything like this much friction. The reason yours does isn't the economy, the labour market, or your particular bad luck. It's specific, it's sitting inside how the place runs day to day, and specific things can be found and put right.

Nobody lied to you on purpose. Everyone around you simply learned the same wrong lesson, so it gets passed on as fact. Deciding to stop accepting it is the whole turning point — and that decision is yours to make.

The first step is small: find out whether your particular friction is actually fixable, in your own numbers, instead of taking the common wisdom's word for it. A fixed-price diagnostic shows you what's really going on — then you decide what to do with it.

01Free

Start here — a free local talk

The Talk

Brandon runs in-person talks for Detroit-area business owners, usually an hour, hosted by a chamber or a business group near you. It isn't a lecture and it isn't a sales pitch. He walks the room through the problem you're all quietly living with, then does the cost maths live, on one owner's real numbers, on a flip chart everyone can see.

It's free, or the odd few dollars to cover the room and the sandwiches — never more than $25, and Brandon doesn't make a penny on it. You leave knowing more about your own business than when you walked in, whether or not you ever speak to him again.

No commitment. No follow-up unless you want one.

02Fixed price

Then — a fixed-price diagnostic

The Diagnostic

When you want to know what's really going on in your own building, Brandon comes in and investigates one company: yours. He talks to your people one to one, in confidence, and counts what's actually happening instead of guessing at it.

At the end you get written answers to three plain questions — when and where trust broke, what that's costing you a year in your own numbers, and what putting it right would take. He isn't fixing anything yet. He's handing you the map. The price is agreed up front, and you finish with three honest options, including doing it yourself.

Fixed price agreed upfront. You own the findings regardless of what you do next.

03Embedded

If you want it — the rebuild

The Rebuild

This is the actual fix, and it's the part nobody else sticks around for. Brandon embeds in your business over a number of months — the length set honestly from what the diagnostic found, never open-ended, with a review at 90 days so you can stop if it isn't working.

The work is done with your people, not to them. Your team picks the first changes, your leadership starts keeping its word where everyone can see it, and the numbers that matter — turnover, lost clients, absence — get tracked in real money the whole way through.

Only happens if the diagnostic says it should. No upsell.

One step at a time.

Meet Brandon at a talk. Find out where you stand with a diagnostic. Fix it with the rebuild. You never have to decide the whole journey at once — each step shows you whether the next one's worth taking.

Book a call

A straight conversation. No sales agenda.

Tell me what's broken. I'll tell you if I can fix it.

Calendar coming soon

Brandon's live booking calendar will appear here. Pick a time that works and he'll be there — no prep needed on your side.

Email Brandon directly

BRANDON CROUD

Performance & Retention Consulting — Detroit Metro

[email protected]

© 2026 Brandon Croud. All rights reserved.